Honored for their recruitment campaign for the University of Arkansas, the campaign paired aggressive grassroots public relations with intrusive creative development and strategically placed media. The results were record breaking enrollment for the university during the 2007-2008 academic year.

Agency principal Michael Steele stated, “The university’s enrollment peeked 18,000 for the first time this academic year. Minority student enrollment was a significant part of this success. We are pleased to learn that our campaign was not only effective for the client, but recognized as creatively excellent by our peers.”

“We have been very pleased with our partnership with Advantage Communications,” confirmed Tysen Kendig, Vice Chancellor for University Relations. “Their marketing expertise and hands on approach helped the university surpass our enrollment goals. The University is excited about this recognition and we join with the International Academy of the Visual Arts in celebrating the campaign’s success.”

The International Academy of the Visual Arts is an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

For more information about Advantage Communications, please contact Olivia Dedner at (501) 374-2220.

Advantage Communications, Inc.

Headquartered in Little Rock, Arkansas, Advantage Communications, Inc. (ACI) is a full-service marketing, advertising and public relations agency led by highly accomplished corporate marketers. Founded in 2001, the agency specializes in developing and managing highly targeted marketing programs for corporate, government and higher-education clients.