alt. Consulting provides on-site consulting to small-businesses owners in the areas of financial management, marketing, planning, operations, human resource management, and technology. Priority organizations for assistance include minority-owned, women-owned, and rural-based businesses in the Delta Region of eastern and southern Arkansas, northern Mississippi, and western Tennessee.

“It is a privilege to join the Board of Directors of alt. Consulting. One of my passions is to help small businesses to adopt a business model based on strategy – an approach that is clearly in alignment with the philosophy of Advantage Communications.  It is also part of our mission to demonstrate our commitment to our state and local communities,” commented Steele.

Steele has used his world-class marketing experience to start and lead one of the Mid-South’s fastest-growing full-service marketing and advertising agencies. Steele’s work leading Advantage Communications has been honored by Alltel Wireless, the U.S. Small Business Administration and the Little Rock Regional Chamber of Commerce, among others.

Steele has more than twenty-five years of marketing experience including pioneering work in brand marketing with the Stroh Brewery Company and The Coca-Cola Company.  Beyond consumer goods, he also successfully led a group of investors in a management buyout of HomeBanc Mortgage Corporation.  Steele established an outstanding track record for new-product innovations including Stroh’s Light, Diet Coke and HomePower loan products. 

Steele earned a B.S. degree from Western Michigan University and the M.B.A. from Bowling Green State University.

Advantage Communications, Inc.