Strategic Planning

Our multi-faceted approach yields results.

Branding and Advertising

Our approach to the traditional disciplines of branding and advertising surpass other agency norms!

Public Relations

We know how to make an impact in the marketplace without increasing our clients’ media budgets. We know how to add value via free media support.

Public Policy

Legislative support is often required to push an initiative forward. Advantage Communications can help insure your program gets the vote.

Event Management

From planning to execution, our team’s strategic adherence to the disciplines of project management ensures our client’s events are delivered on-time, within budget and of course, of the highest level of quality possible.

Project Management

Detailed project timelines allow Advantage Communications, Inc. to successfully manage all projects from creative development/promotional support to event execution. Moreover, this unique tool allows us to manage and predict successful outcomes for our clients.

Account Management

We keep on staff a lean, smart core of professionals, then scale according to the needs of our clients and their projects. Each account manager is also armed with a team to assist. Our account management team is all about service delivery – with a goal to always exceed expectations.

Research

At Advantage Communications, Inc., we pride ourselves on being fact-based decision makers. Qualitative or quantitative, we believe that measurable results are what count. Focus groups, intercept surveys and environmental scans are just a few examples of our research capabilities.

Precision Marketing

We never fall into a “one size fits all” mentality. Rather, we understand that any marketplace is actually a collection of niches and sub-segments—that’s how we approach your audiences and constituencies as well.

Media Planning and Buying

Understanding that mass marketing is dead helps our media department focus on set targets. Several years ago, a marketer could reach 90% of the Central Arkansas market with only three networks. Today, it takes more than 200 channels to reach targeted consumers. Advantage Communications media representatives specialize in locating your target audience within the media channels they most often frequent and consume.

Crisis Communication

In the event of an emergency, natural disaster, or public relations disaster, do you have a plan to manage public information? Our team can lead you through our six-step process to make sure your team is prepared.

Creative Development

Television, radio, print, out-of-home, digital, interactive, and web-based - our creative team can do it all! Our award-winning creative service department is led by the founder and current President of Advantage Communications. He brings with him more than 15 years of local, regional, and national creative recognitions.

Customer Relationship Marketing

We can connect your databases to customer-centric messages. Share breaking news, key information, or special services all with a personal touch of customer-specific details and calls to action.

Professional Training

Our training experts understand how to prepare your workforce to be effective and efficient in its processes. We offer services ranging from BOD to diversity training.

Interactive/Social Media

We understand technology has significantly impacted our growing consumer market. Because of this, we have established an interactive/social media team within our agency. This team is charged with providing recommendations and maintaining our agency and client’s social media campaigns, including Facebook and Twitter.

Sponsorship Activation

Our philosophy is that “placing a banner on a stage” is not a true sponsorship. We believe in a concept called “sponsorship activation.” This simply implies that sponsorships are opportunities to attract and convert potential customers. Sponsorship activation goes beyond simple awareness-generation. Rather, it is leveraging brand awareness to push toward action.

Brand Development

A company/organization’s brand is its image and reputation. We understand this. We specialize in relaunching and revitalizing brands to be introduced into the consumer market. A brand speaks to a company’s products and services and should be handled with care and attention to ensure its message is comprehensive to its target audience.

“How do you see your company playing within this landscape?”